Mobile giants Nokia have collaborated with software giants Microsoft Corp resulting in the PlayReady technology for the Nokia S60 and series 40 mobile device forums! This is the latest content access technology from Microsoft which enables not only content owners but also service providers to effortlessly provide any kind of digital content with flexibility! The collaboration comes as good news to many since the two companies will work together to increase and simplify consumer needs for accessing, experiencing and transferring digital content using your mobile phones! Nokia makes it easier for content owners and service providers to deliver top notch digital content and at the same time enable flexibility in business models by backing PlayReady! In the current era, mobile phones are not just used for making calls or sending text messages but have evolved into a multi purpose device catering to all your needs and provide various sources of entertainment such as music, games, videos and photos! From Microsoft’s point of view, the service providers can now provide a wide spectrum of content and enhance the concept of mobile, PC and online services! The agreement would provide a forum to all customers who can easily access any type of digital content they wish to! Nokia’s space and wide reach coupled with Microsoft’s core digital media technology is sure to add a new dimension to mobile entertainment world wide! Coming to PlayReady, this software is created solely for the purpose of satisfying the growing needs of the customers ranging from service providers to device manufacturers! The best part is that this technology can be applied to any type of digital content under the sun and convert it to any desirable format. Microsoft has stamped it’s trademark by creating a very strong backward compatible Windows Media DRM based content along with the all new PlayReady content services. This agreement is sure to redefine the mobile experience!

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