Though their company name is Orange, they seem to like it white. It is not the first time they are launching their PocketPC devices on a white shell. For a very long time, SPV M700 was my favourite for its glossy white finish. So it ain't just me, orange seemed to have some good success in whites and so to utilize HTC' unexpected popularity from HTC Touch, they are launching their white version soon in the UK.

Source: MoDaCo